How to Write That Cold-call Email

nametag-hello-01Want to get a meeting with someone who you don’t personally know ?  Skip the Dear Sir/Madam email– it’s a long shot in this busy world, so a waste of your time. So, what can you do? It’s simpler than you think:  write a compelling and flawless email, and follow up.

There are so many reasons why you might want to meet a stranger.   If you’re in sales, you hopefully already know how to do outbound cold calls. If you don’t know, there a is a lot of readily available advice on how to sell something.

But what if what you’re selling is YOU?  How do you convince someone to share their valuable time?

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